Book Club Editions (often specified on the book's jacket) or "Reader's Digest books" are one of the least costly purchases for books, and can be a good read for many collectors. They also may be used for decorative puposes or to lift a low mattress.
Book collectors will need to know how to identify these books aimed at the general population. MyWingsBooks, a bookseller, has a webpage with information and pictures to help you see whether the new or used book is one.
(http://mywingsbooks.com/coll-terms/bce_.shtml)
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